August 2023
Intermediate to advanced
336 pages
9h 45m
English
Content preview from E-Commerce Growth Strategy
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Collaborative cross-functional growth
The first step in your cross-functional journey
In the world of e-commerce, collaboration and cross-functionality are key to growing a successful brand. E-commerce involves a variety of teams and departments working together to create a seamless online shopping experience for customers. From marketing and sales to product development and customer service, each team plays a crucial role in driving growth and ensuring the success of the business.
In this chapter, I will introduce you, dear reader, to the most important nodes in the e-commerce growth stack and how they work together to support the growth of your brand. From understanding customer behaviour and developing effective marketing strategies to ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.