E-Commerce Growth Strategy

8

Audience and community building: why high-growth e-commerce brands are publishers

In the last chapter, I hinted that we would be covering community building and the fundamental sociological realities that e-commerce brands can leverage to create long-term sustainable brand growth. Here is where we dive deeper into how creating sociological and psychological connections can ensure the long-term success of your brand, and propel you toward building a long-lasting impact in your vertical. In this chapter you will learn how our human history informs e-commerce strategy and how to bring these lessons from the plains of Africa and the steppes of Asia into the modern digital commerce arena.

Building tribes

What is a tribe?

Tribes are the fundamental ...