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E-Commerce Growth Strategy
book

E-Commerce Growth Strategy

by Kunle Campbell
August 2023
Intermediate to advanced
336 pages
9h 45m
English
Kogan Page
Content preview from E-Commerce Growth Strategy

18

Develop your growth roadmap

Introduction

The journey to building a great (or even a billion-dollar-plus unicorn) e-commerce-born brand is full of trials and tribulations. You have a vision of what you want to achieve, but putting all the pieces of the puzzle (or should I say all the pieces of the growth stack) together in the right order can be difficult, almost impossible, to get right the first time on your own. That’s why I’ve created this growth roadmap for you to help you put everything you’ve learned in the previous chapters into action in a way that is optimal and in line with your brand’s current growth phase. Pay attention to this chapter because it will save you a lot of headaches and unforced errors out there in the world of e-commerce. ...

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Publisher Resources

ISBN: 9781398607996