E-Commerce Growth Strategy

3

Brand core: the foundation for growth

When building a brand, you are essentially birthing a new personality into the world. This personality should reflect the demographic of your target audience, conveying the culture and values of your company. It is important to give your brand a human face, allowing customers to identify and relate to it in a personal way. This can be achieved by carefully choosing visuals, colours, and personalities that your target customers will identify with. Beyond that, and this is where it gets difficult, is that you need to consider what values, attributes and characteristics you want your brand to embody. What things does your brand do, say and believe in? What things doesn’t your brand do, say or believe in? ...