August 2023
Intermediate to advanced
336 pages
9h 45m
English
Content preview from E-Commerce Growth Strategy
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Customer data
The lifeblood of any successful business is data, and this is especially true in e-commerce. This chapter will explore the importance of customer data for e-commerce stores and how it can be used to create personalized experiences and drive growth. By understanding and utilizing customer data, e-commerce businesses can steer their operations in the right direction and accelerate their success.
Customer data is what helps you understand your customers, both in aggregate and individually, and enables you to provide a more personalized shopping experience. This is important because, according to Segment’s 2022 State of Personalization report, 49 per cent of consumers are likely to become repeat buyers with a retailer if they’re ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.