August 2023
Intermediate to advanced
336 pages
9h 45m
English
Content preview from E-Commerce Growth Strategy
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Paid social advertising
Why social?
Welcome to the chapter on paid social advertising for e-commerce. In this chapter, we will be exploring the role of paid media in driving social media traffic, engagement and conversions. We will be discussing the fundamental levels in social media that you should be amplifying though in-platform advertising, as well as how to double down on organic influencer marketing campaigns through whitelisting.
Whether you’re new to paid social advertising or looking to improve your existing strategy, this chapter has something for everyone. So, let’s dive in and learn more about how paid social advertising can drive growth for your e-commerce brand.
Social media itself, used as an organic tool, when done well, ...
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