August 2023
Intermediate to advanced
336 pages
9h 45m
English
Failure is not an option, but it is the rule. Any entrepreneur knows the amount of experimentation, trying and failing that goes into building a brand. To grow anything requires risk, including the risk of failure and setback. Companies that create a culture of experimentation, where failure and success are both embraced, achieve better results than those that don’t. The irony is that a culture where success is the only option generates more failures, but those failures are hidden instead of being learned from. Organizations that build competitive advantages create systems to minimize failure and learn from it when ...
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