August 2023
Intermediate to advanced
336 pages
9h 45m
English
Content preview from E-Commerce Growth Strategy
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INDEX
NB: page numbers in italic indicate figures or tables
20th Century Fox 42
310 Nutrition 177
Aaker, David 55
Aaker model 63
Abercrombie & Fitch 272
Ades, Joe 83
Adidas 294
in apps 76
direct response advertising 111
display advertising 126
paid search 126, 185, 186, 197–203
branded vs non-branded 198–200
shopping in 201
return on ad spend (ROAS) 202, 218–19
social advertising, paid 207–21
A/B testing 218
costs 209
lookalike audiences 217
platforms 214
video, using ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.