August 2013
Beginner
840 pages
20h 6m
English
Content preview from eBay Business All-in-One For Dummies, 3rd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 2: Understanding the Finer Points of Selling
In This Chapter
- Discovering successful selling strategies
- Selling in other areas of eBay
- Following the rules
Ecommerce has made a turnaround. When eBay CEO, John Donahoe, joined the company eight years ago, auctions were in a rut. And as the brick-and-mortar businesses opened online web stores, shoppers looked for more traditional transactions. Customers wanted to just “buy” products.
On today's eBay, 70 percent of all items are sold at fixed prices (this includes Buy It Now listings), and 30 percent of its sales are auctions. This is not to say that auctions (for the time being) are not popular; many high-dollar profits are made from auctioning unique, rare, and high-demand items. Understanding how eBay sales work is important to anyone who wants to sell on the site.
You can buy the “inside secrets” of eBay from lots of places; e-books and webinars abound these days. Some of these authors and instructors try to convince you that only they have the surreptitious bits of knowledge — gleaned from years (months?) of experience on the site — that reveal what's Really Going On. Truth be told, the online e-commerce market changes so quickly that eBay can barely keep up with it — the profile of the online shopper changes constantly. How likely is it that anybody has the ultimate answer?
Sure, you hear mysterious rumors of the way to sure-fire profits (cue up The X-Files theme in the background). Start an auction at a certain day and ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.