August 2013
Beginner
840 pages
20h 6m
English
Content preview from eBay Business All-in-One For Dummies, 3rd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 2: Marketing Tools for Your Web Presence and Social Media
In This Chapter
- Advertising on the web
- Getting listed in a search engine
- Connecting with customers on social media (Twitter, Facebook, and so on)
After you set up your website (whether blog or business site) and eBay Store, it's time to let the world know about it. Having spent many years in the advertising business, I can spot businesses that want to fail. They open their doors and expect the world to beat a path to them and make them rich. This doesn't happen — ever.
You must take a proactive approach to letting the world in on the goodies you have for sale. This means spending a good deal of time promoting your site by buying keywords on Google, getting your URL into a search engine, and taking advantage of social media. There are no shortcuts.
In this chapter, I tell you about ways to exploit the promotional opportunities you find online. For example, you'll be pleasantly surprised to learn that a simple link to your website from your eBay About Me page will draw people to your site initially.
In my book Social Media Commerce For Dummies, I go deeply into using social media to reach new customers. (You can find it at www.dummies.com.)
Advertising with Google AdWords
Wouldn't it be cool if you could run ads all over the Internet at a low price? You can!
Google's cost-per-click (CPC) offering, AdWords, is used ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.