Chapter 2: Marketing Tools for Your Web Presence and Social Media

In This Chapter

  • Advertising on the web
  • Getting listed in a search engine
  • Connecting with customers on social media (Twitter, Facebook, and so on)

After you set up your website (whether blog or business site) and eBay Store, it's time to let the world know about it. Having spent many years in the advertising business, I can spot businesses that want to fail. They open their doors and expect the world to beat a path to them and make them rich. This doesn't happen — ever.

You must take a proactive approach to letting the world in on the goodies you have for sale. This means spending a good deal of time promoting your site by buying keywords on Google, getting your URL into a search engine, and taking advantage of social media. There are no shortcuts.

In this chapter, I tell you about ways to exploit the promotional opportunities you find online. For example, you'll be pleasantly surprised to learn that a simple link to your website from your eBay About Me page will draw people to your site initially.

images In my book Social Media Commerce For Dummies, I go deeply into using social media to reach new customers. (You can find it at

Advertising with Google AdWords

Wouldn't it be cool if you could run ads all over the Internet at a low price? You can!

Google's cost-per-click (CPC) offering, AdWords, is used ...

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