O'Reilly logo

Email Marketing by the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level by Ali Sales, Chris Baggott

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

The Experts Weigh In

For the rest of the chapter, we’ll consult with two integration experts regarding what to consider when managing trigger-based email. First, we’ll talk to Amol Dalvi, an integration consultant. Then we’ll talk to Doug Karr, a product manager at ExactTarget, for his take on what to look for in an email system that offers integration capabilities. Here is what Amol Dalvi has to say in response to some typical integration questions.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required