April 2007
Beginner to intermediate
294 pages
7h 2m
English
book
Email Marketing by the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level
by Chris Baggott, Ali Sales
Content preview from Email Marketing by the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next LevelBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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The Experts Weigh In
For the rest of the chapter, we’ll consult with two integration experts regarding what to consider when managing trigger-based email. First, we’ll talk to Amol Dalvi, an integration consultant. Then we’ll talk to Doug Karr, a product manager at ExactTarget, for his take on what to look for in an email system that offers integration capabilities. Here is what Amol Dalvi has to say in response to some typical integration questions.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.