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Enterprise Augmented Reality Projects
book

Enterprise Augmented Reality Projects

by Jorge R. López Benito, Enara Artetxe González
December 2019
Intermediate to advanced content levelIntermediate to advanced
388 pages
8h 11m
English
Packt Publishing
Content preview from Enterprise Augmented Reality Projects

AR for marketing

Using AR, the user is in charge of their experience and can interact with it. Now, brands go beyond the wow effect and create functional experiences to promote and sell their products. Examples of this include augmented catalogs, which show the products in 3D over their flat images; virtual mirrors, where you can buy the glasses or complements you are trying on AR; packages that come to life to explain the elements inside the fabrication process; and so on.

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Publisher Resources

ISBN: 9781789807400Supplemental Content