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Enterprise Augmented Reality Projects
book

Enterprise Augmented Reality Projects

by Jorge R. López Benito, Enara Artetxe González
December 2019
Intermediate to advanced content levelIntermediate to advanced
388 pages
8h 11m
English
Packt Publishing
Content preview from Enterprise Augmented Reality Projects

AR for Marketing with EasyAR

This chapter will introduce you to EasyAR, an easy and intuitive AR SDK with multiple functionalities that can be used alone or, like in this chapter, integrated into Unity 3D. You will learn what image-based AR is and how it works with EasyAR by using your own images as markers. You will also learn how to import a custom 3D model into Unity to display it using AR over an image marker. Finally, you will create an augmented catalog where your furniture will come to life.

This chapter has two main goals: to learn EasyAR and its features and to understand the possibilities of AR as a marketing tool. Nowadays, EasyAR is, along with Vuforia, one of the most versatile AR SDKs that can be used for many purposes. By the ...

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Publisher Resources

ISBN: 9781789807400Supplemental Content