AR for Marketing with EasyAR
This chapter will introduce you to EasyAR, an easy and intuitive AR SDK with multiple functionalities that can be used alone or, like in this chapter, integrated into Unity 3D. You will learn what image-based AR is and how it works with EasyAR by using your own images as markers. You will also learn how to import a custom 3D model into Unity to display it using AR over an image marker. Finally, you will create an augmented catalog where your furniture will come to life.
This chapter has two main goals: to learn EasyAR and its features and to understand the possibilities of AR as a marketing tool. Nowadays, EasyAR is, along with Vuforia, one of the most versatile AR SDKs that can be used for many purposes. By the ...
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