Entrepreneurship, Second Edition

3.3. The Opportunity Checklist

Figure 3.10 summarizes the concepts we have covered in this chapter. Use it to evaluate your idea to see whether it is a strong opportunity or to evaluate several ideas simultaneously to see which one has the greatest promise. While your opportunity would ideally fit entirely in the middle column under "Better Opportunities," there will be some aspects where it is weak. Examine the weak aspects and see how you can modify your business model to strengthen them. In the end, of course, the goal is to be strong in more areas than you are weak.