Chapter 5. Distributing Services through Physical and Electronic Channels
Learning Objectives
By the end of this chapter, the reader should be able to:
LO 1 Know the four key questions that form the foundation of any service distribution strategy: What? How? Where? and When?
LO 2 Describe the three interrelated flows that show what is being distributed.
LO 3 Illustrate how services can be distributed using the three main options.
LO 4 Explain ...
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