Chapter 9. Balancing Demand and Capacity

Learning Objectives

By the end of this chapter, the reader should be able to:

Image LO 1 Know the different demand—supply situations that fixed capacity firms may face.

Image LO 2 Describe the building blocks of dealing with the problem of fluctuating demand.

Image LO 3 Understand what is meant by productive capacity in a service context.

LO 4 Be familiar with basic ways to manage capacity.

LO 5 Understand demand patterns ...

Get Essentials of Services Marketing, Second Edition now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.