Case Study
CASE 1 Sullivan Ford Auto WorldChristopher H. Lovelock
CASE 2 Dr. Beckett’s Dental OfficeLauren K. Wright
CASE 3 Bouleau & Huntley: Cross-Selling Professional ServicesJochen Wirtz and Suzanne Lowe
CASE 4 Banyan Tree: Branding the IntangibleJochen Wirtz
CASE 5 Giordano: Positioning for International ExpansionJochen Wirtz
CASE 6 Kiwi ExperienceMark Colgate
CASE 7 Distribution at American AirlinesBenjamin Edelman
CASE 8 Managing Word-of-Mouth: The Referral Incentive Program That BackfiredPatricia Chew and Jochen Wirtz
CASE 9 The Accra Beach Hotel: Block Booking of Capacity during a Peak PeriodSheryl E. Kimes, Jochen Wirtz, and Christopher H. Lovelock
CASE 10 Revenue Management of Gondolas: Maintaining the Balance between Tradition and ...
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