About the Contributors of the Cases

T. F. Cawsey is Professor Emeritus (Marketing) at the School of Business & Economics, Wilfrid Laurier University, Canada.

Mark Colgate is Associate Professor at the Peter B. Gustavson School of Business, University of Victoria.

John Deighton is Harold M. Brierley Professor of Business Administration at Harvard Business School.

Benjamin G. Edelman is Assistant Professor of Business Administration at Harvard Business School.

Lorelle Frazer is Professor at Griffith University, Australia.

Roger Hallowell is Affiliated Professor of Strategy at HEC Paris and former Professor at Harvard Business School.

Christopher W. Hart was former faculty at Harvard Business School.

Loizos Heracleous is Professor of Strategy and ...

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