About the Authors


This photo was taken on January, 25 2008 when the authors met to work on the 1st edition of Essentials of Services Marketing.

As a team, Christopher Lovelock, Jochen Wirtz, and Patricia Chew provide a blend of skills and experience that is ideally suitable for writing an authoritative, yet engaging and reader-friendly services marketing text. This book marks Christopher’s and Jochen’s third collaboration on a Services Marketing textbook, and is Patricia’s first project as a coauthor with them.


Jochen Wirtz is Professor of Marketing ...

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