October 2012
Beginner
720 pages
28h 8m
English
book
Essentials of Services Marketing, Second Edition
by Jochen Wirtz, Patricia Chew, Christopher Lovelock
Content preview from Essentials of Services Marketing, Second Edition
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About the Authors
This photo was taken on January, 25 2008 when the authors met to work on the 1st edition of Essentials of Services Marketing.
As a team, Christopher Lovelock, Jochen Wirtz, and Patricia Chew provide a blend of skills and experience that is ideally suitable for writing an authoritative, yet engaging and reader-friendly services marketing text. This book marks Christopher’s and Jochen’s third collaboration on a Services Marketing textbook, and is Patricia’s first project as a coauthor with them.
Jochen Wirtz is Professor of Marketing ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.