Chapter 6. Setting Prices and Implementing Revenue Management
By the end of this chapter, the reader should be able to:
LO 1 Recognize that effective pricing is central to the financial success of service firms.
LO 2 Outline the foundations of a pricing strategy as represented by the pricing tripod.
LO 3 Define different types of financial costs and explain the limitations of cost-based pricing.
LO 4 Understand the concept ...