October 2012
Beginner
720 pages
28h 8m
English
book
Essentials of Services Marketing, Second Edition
by Jochen Wirtz, Patricia Chew, Christopher Lovelock
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Footnotes
Chapter 16
Case 3. Bouleau & Huntley: Cross-Selling Professional Services
1 Peso is the Philippine currency. The exchange rate in January 2012 was 
100 = US$2.26.
Case 4. Banyan Tree: Branding the Intangible
1 The complete list of awards won by Banyan Tree can be found on the company’s website at www.banyantree.com.
2 Detailed information on BTHR’s CSR activities can be found at http://www.banyantree.com/csr.
Case 5. Giordano: Positioning for International Expansion
1 Management Discussion and Analysis, p. 30, Interim Financial Report 2008, Giordano International.Giordano to dispose of their interest in garment manufacturing subsidiary ...
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