August 2009
Beginner
128 pages
1h 57m
English
Content preview from Executing Strategy
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Contents
Mentor’s Message: The Power of a Well-Executed Strategy xi
Executing Strategy: The Basics 1
The Role of Strategy 3
A big-picture view of what strategy is and why it’s important.
What is strategy? 4
Why is strategy important? 5
How is strategy formulated? 5
This book’s focus 6
A note about terminology 6
The Strategic Plan: Four Key Elements 7
Spotlight on crucial elements of a strategy plan.
Direction statement 8
Strategic objectives 9
Priority issues 11
Action plans 12
vii
PMS 001-128 r2 dd 5/15/09 1:08 PM Page vii
viii Contents
The Strategic Planning Process: Five Steps 15
A look at the steps required to create a strategic plan.
Step 1: Analyze external and internal factors 17
Step 2: Perform SWOT analyses 19
Step 3: Draft priority issues 22
Step 4: Dev ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.