Executing Strategy

Mentor’s Message:

The Power of a

Well-Executed Strategy

Most strategies (plans for producing specific business outcomes)

fail to deliver their promised results—whether it’s higher prof-

itability, greater market share, better employee engagement, or

some other desired benefit. Why such disappointment? The prob-

lem usually doesn’t lie in the strategy planning process; it lies in

the execution process—the steps taken to carry out the strategic

plan. Even the most brilliant strategy is useless unless people

throughout a unit or an organization can put the strategy into

action.

This book introduces you to the strategy planning process, but

then emphasizes the steps you can take as a manager to ensure that

the strategy your company or unit has devised delivers ...