
58 Executing Strategy
O
nce senior management has approved units’ high-level
action plans and allocated the required resources, the units
are ready to begin executing their strategic initiatives. The first step
is to establish accountability for the different tasks broadly outlined
in the plan. Here are some suggestions for doing so.
Identifying responsibilities
Managers need to determine who will be responsible for the over-
all strategic action plan and, in turn, who will “own,” or be ...