4 Executing Strategy
E
veryone seems to recognize how important strategy is to a
company. Yet there is considerable debate on just what
strategy is and how to create and execute it—how to put it into
action. The sections below address these gaps.
What is strategy?
This book views strategy as a process that spurs major change so
that an organization can achieve outstanding results. Strategy is
about understanding what you do, looking out over the long-term
future to determine what you want to become, and—most impor-
tant—focusing on how you plan to get there.
For example, consider a company that ...