August 2009
Beginner
128 pages
1h 57m
English
Content preview from Executing Strategy
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The Strategic Plan:
Four Key Elements
7
PMS 001-128 r2 dd 5/15/09 1:08 PM Page 7
8 Executing Strategy
B
efore discussing the strategic planning process, it’s helpful
to understand the elements of a strategic plan—the out-
growth of the planning process. While strategic plans vary, they
generally contain the following components:
• Direction statement
• Strategic objectives
• Priority issues
• Action plans
Organizations may use different terms for these components and
may differ in how they describe them. However, most organiza-
tions provide an array of information about their strategy and, in
broad terms, explain how they plan to achieve it.
Direction statement ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.