Executing Strategy

92 Test Yourself

develop a loyalty program by year-end.” A single priority issue

many spawn two or three action plans—critical steps that must be

taken to accomplish the priority issue at the unit level.

3, c. Interlocks and metrics are components of an action plan. Re-

wards for successful implementation of the plan are not, although

managers should design a system for evaluating and rewarding

successful implementation. Decisions about how to evaluate and

reward performance are part of executing strategy, not compo-

nents of an action plan.

4, b. By analyzing external and internal factors and then assessing

your unit’s strengths, weaknesses, opportunities, and threats (a

SWOT analysis), you can identify priority issues that support the

corporate strateg ...