28 Executing Strategy
T
he successful execution of strategy hinges on turning pri-
ority issues into action plans for strategic initiatives and
then carrying out those action plans at the unit level. It’s at this
point that strategic planning and execution overlap.
An action plan for a strategic initiative contains the long-term
objectives and the broad steps required to carry out that initiative.
Such a high-level action plan will spawn many, more detailed ac-
tion plans. A unit’s annual planning process will probably involve
integrating into the unit’s annual goals the action ...