16 Executing Strategy
T
he strategic planning process is the primary vehicle for
achieving strategic alignment across an organization and
ensuring the effective execution of a company’s strategy. The re-
sult of the planning process is a strategic plan.
The strategic planning process typically begins with extensive
research and analysis that helps senior management zero in on the
top three or four priority issues that the company needs to tackle
to be successful in the long term. For each priority issue, manage-
ment asks units and teams to create high-level action plans. ...