70 Executing Strategy
W
ith a strategic initiative well under way in your unit,
one final process remains: evaluating the unit’s per-
formance and rewarding successful results. Through this process,
you reinforce desired behaviors and attitudes—increasing the
likelihood that your unit will perform even better while executing
strategic efforts in the future.
Evaluating performance entails measuring how your unit has
performed on its overall objectives, as well as how individuals have
performed on their objectives. And it involves considering both
quantitative and qualitative performance ...