431Use of Mobile Augmented Reality forCultural Heritage
van Kleef, N., J. Noltes, and S. van der Spoel. 2010. Success factors for augmented real-
ity business models. In: Study Tour Pixel 2010. University of Twente, Twente, the
Netherlands, pp. 1–36.
Venkatesh, V. and F. D. Davis. 2000. A theoretical extension of the technology acceptance
model: Four longitudinal eld studies. Management Science, 46(2): 186–204.
Verkasalo, H., C. López-Nicolásb, F. J. Molina-Castillo, and H. Bouwman. 2010. Analysis
of users and non-users of smartphone applications. Telematics and Informatics, 27(3):
242–255.
Vlahakis, V., N. Ioannidis, J. Karigiannis, M. Tsotros, and M. Gounaris. 2002. Virtual real-
ity and information technology for archaeological site promotion. ...