Chapter 10
Making the Major Gift Ask
IN THIS CHAPTER
Getting over the fear of asking for the big bucks
Evaluating your attitudes about money
Selecting the best person to do the asking
Understanding how to ask for money
Knowing what to do after you get a response — yes or no
Continuing to build your relationship with donors
Does the title of this chapter put your stomach in knots and raise your blood pressure? If so, you’re not alone. It’s not unusual for people in fundraising, both experienced and new, to dread that oh-so-frightening, one-on-one conversation with the donor when it’s time for “the Ask.” When you’re going after a major gift, you eventually have to face the terrifying moment when you actually ask the donor for money. The stage is set. The spotlight is on you. Your tongue feels like it’s the size of Texas, and you hope the donor doesn’t notice that your hands are shaking. ...
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