Chapter 21
Securing the Big Three: Major Gifts, Planned Gifts, and Challenge Grants
IN THIS CHAPTER
Matching the donor’s cause to your mission as you develop your major gift strategy
Maximizing your knowledge of planned gifts and knowing how to get them
Understanding the ins and outs of challenge grants
Picture this: You’re sitting on the sofa of Mr. Gates. Your mouth is dry. You’ve been preparing for this moment for months. You’ve had several lunches and follow-up conversations with him, and you’ve exchanged personal correspondence repeatedly. You know his dog on a first-name basis. From your relationship to date, you expect Mr. Gates to be a major giver in one way or another. Now’s the time to see how substantial his support will be.
In this chapter, I explain the important role of the big-time giver in your organization, whether that person (or in some cases, that corporation or foundation) presents you with a huge check as a major gift or offers to match other donors’ contributions with a challenge grant. I also explain how to deal with planned giving, a scenario in which an individual provides for your organization in a will or through other kinds of planned gifts. Not everyone ...
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