Chapter 25
Ten Snippets of Powerful Fundraising Communications
IN THIS CHAPTER
Capturing a potential donor’s attention
Showing donors how they make a difference
Connecting (and staying connected) with your donors
Personal visits to donors are important for a couple of reasons. First, nothing beats good, old-fashioned, face-to-face contact for building relationships. Second, people find it hard to turn down someone who’s looking them in the eyes. Try out some of the lines in this chapter (or your own versions of them) the next time you meet your donor face to face.
Keep in mind that face-to-face contact also includes video meetings on Zoom, Google Meet, Microsoft Teams, and other virtual meeting platforms. The impact is the same. We’ve all been through some precarious years when meeting face to face wasn’t good for our health. So everyone, including donors, is copacetic with video meetings.
“How about a little good news?”
Especially in turbulent economic times, people may feel saturated with bad news. When you show up on the doorstep with your organization’s materials (or post ...
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