Chapter 16
Ramping Up Your Website
IN THIS CHAPTER
Fundraising on the web today
Assessing your site and making it work for your organization
Keeping content current and exciting
Getting people to view your website
Maximizing online donation capabilities
Suppose that this afternoon a friend told you about a great new organization with a mission that sounds exciting. You want to find out more. What’s the first thing you do?
Look for the organization on the web, right? Most people have figured out that the fastest way to get basic information about anything and anyone is to do a quick internet search. The results you receive will vary because of the vast number of sites out there that may in some way fit the phrase you entered for the search, but you’re likely to find at least one or two links worth exploring on that first page of results.
When your organization shows up in other people’s search results, a door to a world full of potential donors is opened, and — if your website is ...
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