December 2011
Intermediate to advanced
249 pages
9h 52m
German
Content preview from Generische Transformation von Multimedia-Content
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86 3 Stand der Forschung und Technologie: Analyse und Synthese
Nutzungssituationen im M-Commerce erforscht, auf dessen Basis sich neue Erlös- und
Nutzungsformen für das mobile Internet realisieren lassen. Diensteanbieter (A) sollen die
Geschäftsrelevanz der Mobilfunkkunden abschätzen und auf dieser Basis mobile
Datenkommunikation subventionieren können. Mit einem solchen Vorgehen werden im
Mobilfunkmarkt bisher noch kaum angewendete indirekte Erlösformen ermöglicht, die eine
Akzeptanz mobiler Dienste steigern können. Auf diese Weise werden neue Geschäfts- und
Erlösmodelle erwartet, die es Mobilfunkbetreibern ermöglichen, ...
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