December 2011
Intermediate to advanced
249 pages
9h 52m
German
Content preview from Generische Transformation von Multimedia-Content
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88 3 Stand der Forschung und Technologie: Analyse und Synthese
Abbildung 38: Optimierung Mobiler Geschäftsprozesse (nach [PoTh06])
Ein weiterer wichtiger Aspekt bzgl. der Wirtschaftlichkeit mobiler Anwendungen ist die
Möglichkeit zur Unterstützung und Optimierung von Geschäftsprozessen. Während mobile
Anwendungen des B2C vornehmlich zur Ausweitung der Einnahmen eingesetzt werden,
können mobile Anwendungen des Business-To-Business (B2B) oder Business-To-Employee
(B2E) zur Optimierung der Kostenstrukturen herangezogen werden. Dies erfordert eine
Identifikation von Mobilisierungspotentialen bereits etablierter Prozesse (vgl. ...
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