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Google Analytics Integrations by Daniel Waisberg

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Acknowledgments

First and foremost, I would like to thank four people who have been a source of inspiration and knowledge for many years: Justin Cutroni, Avinash Kaushik, Sagnik Nandy, and Paul Muret. I feel extremely honored and lucky to have the opportunity to work closely with these four gentlemen; in addition to contributing to my personal development, they have built much of the Web Analytics industry as we know it.

I would like to acknowledge the help of Deepak Aujla, a Program Manager in the Google Analytics team and the Technical Editor of this book; he reviewed every chapter and provided important feedback on the content.

I would also like to thank a few Product Managers at Google who reviewed the text for accuracy and completeness. ...

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