Marketing Campaign Data Integration

This article was contributed by Benjamin Mangold, Director of Digital & Analytics at Loves Data, a digital analytics and online marketing agency based in Australia. He lives and breathes Google Analytics. He is a regular speaker on Google Analytics and Google AdWords topics and consults with leading brands on integrated online campaigns.

In this chapter you learn how to integrate data from all your marketing campaigns into Google Analytics using both UTM parameters (discussed in Chapter 1, “Implementation Best Practices”) and the Data Import feature.

The chapter starts with an overview of Google Analytics acquisition ...

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