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Illustration by Daniel Bronfen

Introduction

Thousands of years ago, our ancestors understood the power of weaving flax fibers in a way that would turn long, disparate threads into cohesive pieces of cloth that could be used to warm and protect them. The process has changed along the years; we now have large and complex machines to do the work for us. The main principle is still very similar: A series of parallel threads (warps) is interwoven by another thread (weft) and pressed together.

This book similarly shows that Google Analytics can work very effectively as the weft that interweaves all your data sources, bringing them together as a whole ...

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