Green Computing

vii

Dedication v

Contents vii

Preface xiii

About the Author xvii

Acknowledgments xix

Chapter 1 Green Computing and Your Reputation 1

Key Concepts 1

1.1 Reputation as Motivation 1

1.2 Avoiding Greenwash 5

1.3 Social License to Operate 7

1.4 Green Computing and Your Career 9

1.5 Green Computing and Your Department 10

1.6 Green Recruiting and Retention 12

1.7 Getting the Word Out Inside the Company 15

1.8 Getting the Word Out Outside the Company 18

1.9 Summary 20

Contents

viii Green Computing

Chapter 2 Green Computing and Saving Money 21

Key Concepts 21

2.1 Why Saving Money Is Green 21

2.2 Getting Focused on Money-Saving Efforts 23

2.3 ...