
A New Vision of Computing 79
respond to market demand by locating data centers where green power is
available and by bringing new green power to existing data centers.
A good example of greenability is a recent campaign conducted by
Greenpeace. Greenpeace assessed the use of renewable versus nonrenewable
power by companies that provide cloud computing–based services to consumers
It looked at some of the biggest names in technology to see how much they paid
for electrical power, and whether that power was generated by more- or less-
polluting power sources. Greenpeace “named and shamed” some companies
for the environmental impact of their deci ...