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Chapter 1
Green Computing and
Your Reputation
Key Concepts
How green computing can help build up your company’s reputation—and yours:
• Why reputation is important for green computing
• How to avoid greenwashing
• Using green computing as part of your career
• Using green computing for recruiting and retention
• Getting the word out
1.1 Reputation as Motivation
This chapter discusses reputation management and green computing. The two
other chapters in this Part discuss saving money and protecting the environ-
ment as key drivers for green computing.
Reputation management includes promotion, PR, conversations, and other
ways by which people lear