
6 Green Computing
Burns: “The best laid schemes o’ Mice an’ Men, Gang aft agley”; that is, they
often go awry. When you aggressively promote something you’re going to do,
you ignore the very real possibility that you won’t follow through all the way to
getting results.
People who follow green issues know that the easiest green effort to under-
take is to issue a press release with green-sounding words in it. Yielding to this
temptation has two ill effects:
• By announcing your plans in advance, you leave yourself very little to
say if the effort actually succeeds. You sacrifice the chance for a meaty
announcement of your successes by firing of ...