Green Computing

116 Green Computing

doesn’t always win). Use green criteria to reward potential suppliers who get all

the basics right—and manage to meet green criteria as well.

Of course, these are not mutually exclusive. Greener companies tend to be

better suppliers for three major reasons:

1. The peacock effect. Male peacocks with dramatic tail feather arrays are

attractive to females because only a healthy male can afford the resources

to grow such a striking display. Only a healthy company can meet green

criteria while also being fully competitive on traditional criteria as well.

HP, for instance, is the world’s largest vendor of PCs—and a perennial

leader ...