Chapter 1. Introducing SQL Server Integration Services
In This Chapter
In the world of database marketing, data is not only at the center of long-term decision-making by big corporations that use costly data analysis systems; these days, data is also being used by all types of organizations to drive business forward. Systems that support customer relationships—call centers and telemarketing operations, pre-sales, and post-sales, for example—have evolved at a faster rate than ever. This is ...