empathy
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Watching a comedian at the Hammersmith Apollo.
Sitting in a large conference room listening to a speaker who
fascinates you.
Perhaps as a member of a congregation you’d want your faith
or lack of faith to be recognised. Perhaps as an adult in the
classroom, you’d like the teacher to treat you differently to the
6-year-olds. And perhaps whilst watching a comedian you’d des-
perately like to stay anonymous, rather than become the butt of
his jokes. These needs may be shared by other members of the
audience, but not necessarily all of them. Here it is important to
start noticing common threads that run through all or different
parts of your audience.
Get under the skin of your audience. As individuals, do they
secretly