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expressing yourself, to get the audience’s brains ticking and to
help them remember your point. Next time this audience sees
a crab in the supermarket, they’ll remember the bucket of crabs
metaphor and its message.
5. Powerful Three
For example:
‘I came. [1] I saw. [2] I conquered. [3].’
Or:
‘There are three things I want you to take from this evening: infor-
mation, inspiration and perspiration.’
Used for: Creating emphasis and emotion (Right Brain).
Powerful threes create a steady rhythm in speaking that make you
sound like a pro. They can be used in conjunction with gaps to
signal key messages, or they can be used in the general body of
your content to create a rhythm that feels good to the audience.
6. Strong fact
For example:
‘Of ...