September 2011
Beginner
272 pages
6h 6m
English
Content preview from How to Be Brilliant at Public Speaking
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the balancing act of structure
165
The Tower
This structure uses different layers of infor-
mation to build on the one before. The result
is a compelling tower of information that sup-
ports your key message. With each layer, you
gain the audience’s acceptance of your argu-
ment, so that your listeners help to hold up
the complete structure. When you’re finished
you can stand back and see the power and rel-
evance of the argument you’ve constructed.
Suitable for: messages where rational rea-
soning is emphasised, e.g. technical messages, persuasive
speeches, sales talks and academic talks.
Intensity Builder: What’s at the top of the tower?
For example: ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.