How to Be Brilliant at Public Speaking

balance

160

Remember, if your audience don’t sense that your talk is build-

ing towards something, you might as well be reading a shopping

list to them. This is not good territory if you’re hoping to influ-

ence your audience to think differently about your topic.

Imagine that same talk, but instead of dumping information on

them you show them piece by piece how health and safety or

strategy or sales performance contributes to a safe/successful/

profitable workplace. If you could take your audience on that

journey, pointing out interesting features and building excite-

ment on the way, it would be an enjoyable, memorable and

behaviour-changing ...